VIPANAN - The Marketing Club of DoMS NIT Trichy

  User Generated Content (UGC) marketing is a strategy in which consumers use products or services of an organization and share their experiences through blogs, videos, social media posts, and pictures. The content shows them using, experiencing, or giving a review about that product or service. This marketing strategy works well because prospects find content generated by consumers to be more genuine and honest. Nowadays, many organizations are focusing on UGC marketing strategy because of the following reasons: Organizations save a huge amount of money due to advertising expenditure being minimum. They invest that amount in innovation, and in time bring new or updated products into the market to maintain their competitive edge in the segment.    UGC marketing strategy attracts more customers because the experience that a user shares on social media platforms helps demonstrate how a product or service works in a real-world scenario, in turn generating trust. To ...

In today’s continuously changing world, people are more concerned about the environment. Trees are being cut rapidly. Due to the continuously rising standards of living the luxury items are being used more like air-conditioners, refrigerators, automobiles, etc.; these entities impart harmful chemicals like CFCs (Chlorofluorocarbons), oxides of nitrogen, sulfur, and carbon. CFCs are known to deplete the ozone layer. The  various oxides mentioned are responsible for Acid rains and health degradation of humans and animals, and plants. All these issues lead to Environmental degradation, Pollution, and numerous respiratory and chronic diseases.  This uneven Environmental balance led the Marketers to approach the Sustainable marketing principle. In general, the term Sustainable Marketing stands for meeting consumers' present needs while preserving the resources and environment for the future generation to fulfill their needs. This includes the introduction of new innovative product...

'Haathi mat paalo' is the tagline Bajaj came up with for their flagship model Dominar 400, a direct play at their closest competition : Royal Enfield. Bajaj's marketing team understood the existing problems consumers faced in the sub 400cc market, like heavy weight of the motorbikes, bad braking duties, less agility and difficulty in starting up. All the aforementioned problems are actually the weaknesses of the Royal Enfield line of 350cc motorbikes. Bajaj capitalized on these weaknesses and created an excellent advertisement campaign which showcased how their offering, the Dominar 400 would tackle these problems and be a better value option. The TVC which was designed by Ogilvy and Mathers, Mumbai was critically acclaimed and the witty nature of this campaign brought in a lot of interest for the Dominar 400 and also created a lot of buzz online. But the success of the Dominar brand was only limited to its commercial because despite such a creative ad campaign, Bajaj f...