VIPANAN - The Marketing Club of DoMS NIT Trichy

Integration of Artificial Intelligence In The Field of Marketing Technological advancements such as Artificial Intelligence, Internet-of-Things, and Big Data Analytics have offered highly feasible digital solutions to attract and retain the customer base. In current business scenarios, cut-throat competition and technological advancement have changed the pathway organizations operate. These emerging technologies provide a competitive advantage by facilitating the customers’ goods & service offerings and helps an organization to implement a customer-centric approach more swiftly. Artificial Intelligence (AI) allows organizations to track and analyze real-time data and respond promptly to customers’ needs. Artificial Intelligence (AI) in Marketing has gained momentum due to its practical significance in present and forthcoming business. AI provides consumer insight and incites the customer’s next move, and improves the overall experience. In today’s world AI plays a vital role in di...

The Mahindra XUV 700 has been a much-anticipated launch ever since the first spy shots went viral on the internet. The competition in this segment is not only fierce but also well established by now. Its rivals, namely the MG Hector Plus, the Hyundai Alcazar and the Tata Safari have already cut a fair share of the market for themselves and disrupting status quo would be an uphill task for Mahindra’s newest addition. In a price and value sensitive market such as India, it is not always the best product that sells the most, but the one that is successful in generating the most hype.  To make sure their latest and greatest is a hit when it comes out, Mahindra has chosen to tease the XUV 700’s key features in a marketing ploy. By teasing features like ‘Auto Booster Headlamps’, ‘Skyroof’ (the largest sunroof in-segment), ‘Personalized Safety Alerts’ and ‘Smart Door Handles’, Mahindra’s social media marketing team came up with the #helloXUV700 campaign to introduce these features in a co...