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#HelloXUV700



The Mahindra XUV 700 has been a much-anticipated launch ever since the first spy shots went viral on the internet. The competition in this segment is not only fierce but also well established by now. Its rivals, namely the MG Hector Plus, the Hyundai Alcazar and the Tata Safari have already cut a fair share of the market for themselves and disrupting status quo would be an uphill task for Mahindra’s newest addition. In a price and value sensitive market such as India, it is not always the best product that sells the most, but the one that is successful in generating the most hype. 

To make sure their latest and greatest is a hit when it comes out, Mahindra has chosen to tease the XUV 700’s key features in a marketing ploy. By teasing features like ‘Auto Booster Headlamps’, ‘Skyroof’ (the largest sunroof in-segment), ‘Personalized Safety Alerts’ and ‘Smart Door Handles’, Mahindra’s social media marketing team came up with the #helloXUV700 campaign to introduce these features in a cool way and build up hype for the upcoming launch.

This campaign killed two birds with one stone because not only did Mahindra managed to generate a lot of hype on social media regarding the XUV 700 launch, they also successfully managed to create reasonable doubt in the minds of potential buyers looking to a buy a car in this segment. Now buyers are of two minds whether they should go with the existing options or if they should wait for the XUV 700 to launch. Do tell us in the comments what you think of this brilliant strategy by Mahindra and if you are excited about the launch of the XUV 700.

-Abhishek Mishra

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