( Image Courtesy: analyticsindiamag.com) Metaverse has entered the news like a storm, and we are surrounded by new cutting-edge technologies that will enhance our daily life (that’s what they say, at least). Facebook made the next significant step into the metaverse when it became Meta in October, a networked virtual environment for social connection and engagement via the internet and augmented and virtual reality headsets. The term Meta came in science fiction back in 1992 and it is important to understand Metaverse is not related to Facebook, but Facebook is the biggest investor in the metaverse. “The metaverse refers to online experiences that are highly immersive, such as virtual reality (VR), augmented reality (AR) and interactive video” (source: -Forbes). So does this mean we have new possibilities in marketing? Yes! Brands may use augmented and virtual reality marketing to create unique experiences, engage customers, and boost conversions. The metaverse is a huge marketing...
Marketing is the imperative link that connects customer needs with creative solutions. Vipanan, named after the Sanskrit word for 'Marketing', focuses on equipping the budding marketers with the ever-changing marketing and related disciplines. Vipanan aims to enable students to build their marketing acumen by learning about the practicalities of marketing through real-life examples.