VIPANAN - The Marketing Club of DoMS NIT Trichy

  An extraordinarily large ‘floor sticker’ on the ground floor of a large shopping mall promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog “. This floor sticker was designed to be viewed from a higher floor, making the customers walking on the ground floor look like fleas that are troubling your dog. Frontline made use of Ambient advertising for this advertisement. Ambient advertising means advertising the product or service on unusual things or in unusual places where no one expects to see an advertisement. Ambient advertising is successful because it has a strong impact on the minds of customers, making it more effective. Ambient advertising is all about imaginativeness. The motive behind ambient advertising is to surprise customers with its position. Instead of using boards to place advertisements, in ambient advertising, the advertisement is placed anywhere. The intention being that the creativity and intelligence of placement and execution ...

  If you search "Jingoism" on Google, it says - "Jingoism is a form of extreme patriotism", or, in simple words, we can say creating warlike foreign policies to hurt your enemy country. Ex-US President Mr. Donald Trump was famous for the Jingoistic approach. A recent example was when he announced many restrictions on the free import of various goods, issuing Visa to foreign nationals and foreign skilled IT professionals seeking employment in the USA. The Indian government is also now using the jingoistic approach by blocking Chinese apps from its huge domestic market to strike back against China amid a tense border standoff. But the question is whether jingoism is good for the long run or not.  Well, that depends on situation but, for all the best deals that we are consuming or using, we are highly dependent on each other. One person can be the best in only one thing. A writer can be best in writing only. A sales agent can be best in selling only. A teacher t...

Volvo proudly says that “few people have saved as many lives as Nils Bohlin. ” Nils Bohlin, a Swedish engineer who worked for Volvo, designed and developed something that saved millions of people’s lives. Bohlin invented the three-point seat belt in 1959, which then got adopted across the motor industry. His cross-strap design made seat belts much easier to use. It is now hard to imagine a car without seatbelts. The Innovation The two-point seat belt was not giving any safety to the passengers. Instead, it left passengers with serious head, chest injuries in a collision. Also, the seat belt was very uncomfortable to wear. Volvo’s president Gunnar Engellau had suffered a tragic personal loss from a road traffic accident, and he insisted to Nils to come up with a better seat belt design. Nils developed The V-shaped three-point seat belt in 1959, and Volvo integrated the new design change in their cars in 1959 after getting a patent for their innovation. But, even with these furth...