How Frontline Tick & Spray used Ambient advertising.

An extraordinarily large ‘floor sticker’ on the ground floor of a large shopping mall promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog “. This floor sticker was designed to be viewed from a higher floor, making the customers walking on the ground floor look like fleas that are troubling your dog.

Frontline made use of Ambient advertising for this advertisement. Ambient advertising means advertising the product or service on unusual things or in unusual places where no one expects to see an advertisement.

Ambient advertising is successful because it has a strong impact on the minds of customers, making it more effective. Ambient advertising is all about imaginativeness. The motive behind ambient advertising is to surprise customers with its position.

Instead of using boards to place advertisements, in ambient advertising, the advertisement is placed anywhere. The intention being that the creativity and intelligence of placement and execution will make the advertisement more memorable than others. Boards go unnoticed or are often forgotten, but good ambient advertising has a lasting impact on your audience.

-Saurabh Mohan

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